We run the ads.
You run the business.
Meta and Google campaigns engineered to put revenue on the board not just clicks on a screen. Built for owners who would rather be running their company than their ad account.
The Method
Three steps to unstoppable growth.
Audit
We find the leaks before we scale.
- Full account & pixel audit
- Competitor & offer breakdown
- Landing page teardown
- 30-day growth roadmap
Launch
We build the system that prints.
- Creative & hook framework
- Meta + Google campaign build
- Tracking & conversion setup
- Cold traffic stress test
Scale
We pour fuel on what works.
- Weekly budget reallocation
- Creative refresh cadence
- ROAS & CPA optimization
- Monthly performance review
The Pillar Promise
How we're different.
Clear terms built around your business, numbers you can actually see, and the founder on your account. That's what Pillar was built for.
Clear terms, built around your business
Straightforward agreements written around your goals. Clear scope, clear reporting, no fine print surprises.
You own everything
Ad accounts, pixels, creative and audiences live in your name. Always.
Numbers, not jargon
Weekly reports that show leads, cost per lead and revenue in plain English.
Founder on every account
You work with me directly. Never handed off to a junior rep.
Industries
Industries we serve.
HVAC · Roofing · Plumbing
- Seasonal surge campaigns timed to demand
- Emergency service call funnels
- Service-area geo-targeting
Med Spas
- High-ticket treatment packages
- Booking funnel & nurture flows
- Before/after creative strategy
Gyms & Fitness
- Membership & trial-campaign funnels
- Local intent + lookalike audiences
- Retention-focused remarketing
Auto Detailers
- Premium detailing package promotion
- Booking & mobile-service funnels
- Local search & geo-targeted reach
Who You'll Work With
You work with the founder.
Not a junior account rep.
I started Pillar after watching too many good local businesses get buried under agency retainers and vanity dashboards. I wanted to run paid media the way an owner would, and answer for the numbers that actually move the business.
Pillar is intentionally small. I take on a handful of clients at a time so every account gets my personal attention. No handoffs, no junior reps, no guessing who is actually running your campaigns.
— Jake Cater, Founder
FAQ
Common questions.
Most campaigns need 2–4 weeks of data collection before we optimize with confidence. You'll see early signals in week one; meaningful trends within 30 days.
We typically start with clients spending at least $1,000/month on media. Below that, the data comes in too slowly to optimize effectively.
We focus on HVAC, roofing, plumbing, med spas, gyms and auto detailers because we know the seasonal cycles, call patterns, and offer structures those businesses run on.
Yes. Everything lives in your accounts under your ownership. We build inside them with you, so if we part ways you keep every asset.
A 30-minute, no-pressure conversation about your current setup, where the leaks are, and whether our process is a fit. No slides deck, no hard sell.